Browsing: digital advertising
Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of new native ad in-feed platform that it has recently made available to the wider market.
DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There’s no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.
In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.
TVNZ has confirmed that it plans to require users to register with a username and password to access its on-demand service later this year. Thor Bayer, the broadcaster’s head of digital, says that the registration requirement is being introduced, because TVNZ plans to launch a range of new features that will enhance the user experience. Included among these is a feature that enables users to start watching a show in one channel and then pick it up at the same time on a different channel.
The MA’s Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.
Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.
News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.
Melrose says he wasn …
Google has released DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.
Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.
When was …
Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.
Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.
Major accredited agencies have …