articles tagged 'digital advertising'

Mitre 10 harnesses the power of social media

  • June 11, 2015
  • Sarah Dunn
Mitre 10 harnesses the power of social media

​Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.

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Get with the program(matic): the meaning behind the jargon

  • In association with AdRoll
  • May 6, 2015
  • Ben Sharp
Get with the program(matic): the meaning behind the jargon

DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There's no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.

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Sky continues its digital push with Cricket World Cup campaign—UPDATED

  • Advertising
  • November 27, 2014
  • StopPress Team
Sky continues its digital push with Cricket World Cup campaign—UPDATED

In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Another username and password: why TVNZ plans to introduce registration for its on-demand service

  • TV
  • September 4, 2014
  • Damien Venuto
Another username and password: why TVNZ plans to introduce registration for its on-demand service

TVNZ has confirmed that it plans to require users to register with a username and password to access its on-demand service later this year. Thor Bayer, the broadcaster's head of digital, says that the registration requirement is being introduced, because TVNZ plans to launch a range of new features that will enhance the user experience. Included among these is a feature that enables users to start watching a show in one channel and then pick it up at the same time on a different channel.

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A world gone digital

  • Digital
  • May 23, 2012
  • Blair Haeata
A world gone digital

The MA's Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened. 

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

PHDiQ kicks off interactive Rexona campaign

  • Creative
  • October 13, 2011
  • Cath Winks
PHDiQ kicks off interactive Rexona campaign

Digital media agency PHDiQ has launched a new interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks.

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Digerati cackle with glee as interactive ad spend increases

  • Advertising
  • November 23, 2009
  • Ben Fahy
Digerati cackle with glee as interactive ad spend increases

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.

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Lizard King finds his musical minions

  • Advertising
  • October 29, 2009
  • Ben Fahy
Lizard King finds his musical minions

The auditions have closed and Iggy has spoken. As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop's renowned solo track ‘The Passenger’ online.

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Melrose placed (at M&C)

  • Advertising
  • October 29, 2009
  • Ben Fahy
Melrose placed (at M&C)

Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about "re-energising" his new agency and improving its digital strategy. News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday. Melrose says he wasn ...

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Google: now we'll fix yer crappy display ads

  • Advertising
  • September 20, 2009
  • Vincent Heeringa

Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads. Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces. When was ...

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Battle lines forming over TVNZ

  • Advertising
  • September 1, 2009
  • StopPress Team

Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”. Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures. Major accredited agencies have ...

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Regional mathematics

  • Opinion
  • August 24, 2009
  • StopPress Team
Regional mathematics

Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>

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