Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.
Marketing, advertising & media intelligence
DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There's no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.
In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.
TVNZ has confirmed that it plans to require users to register with a username and password to access its on-demand service later this year. Thor Bayer, the broadcaster's head of digital, says that the registration requirement is being introduced, because TVNZ plans to launch a range of new features that will enhance the user experience. Included among these is a feature that enables users to start watching a show in one channel and then pick it up at the same time on a different channel.
The MA's Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened.
Digital media agency PHDiQ has launched a new interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.
The auditions have closed and Iggy has spoken. As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop's renowned solo track ‘The Passenger’ online.
Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about "re-energising" his new agency and improving its digital strategy. News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday. Melrose says he wasn ...
Google has released DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads. Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces. When was ...
Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”. Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures. Major accredited agencies have ...
Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>