Browsing: Didge

News
Telecom dabbles in the technological witchcraft of the SmartHome
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In a move that could cause a slight tinge of Orwellian panic in some, Telecom Digital Ventures (TDV) has confirmed that it is trialling a SmartHome prototype called DigiLife to determine if it has a place in the Kiwi market. Headed by Will Farrell-Green, the DigiLife team will over the next month monitor 20 to 30 Kiwi homes using the technology.

News
Creative matchmaking: The Pond updates website, makes it easier for businesses to find talent
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Creative talent placement agency The Pond recently redesigned its website to make it fully compatible and responsive on iPads and iPhones—meaning that iOS users can now access their accounts on the go. The new website, which was designed by Wellington-based digital agency Heyday and serves largely as a creative matchmaking service, enables company owners to browse through the profiles of creatives to find someone suitable for a certain job.

News
V Energy calls on ‘V Heads’ to make a choice
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A new V Energy campaign launched via YouTube and Facebook by Colenso BBDO is offering consumers the opportunity to get their hands on a grand prize of a $20,000 experience. Hosted within the Vheadtohead Facebook app and promoted on billboards, can branding and through a YouTube pre-roll, the new campaign questions what type of ‘V Head’ consumers are and then encourages them to enter the competition by selecting one of four options: AdventureHead, PetrolHead, TechHead or MusicHead.

News
DINZ site gets new look, puts members in the spotlight
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The Designers Institute has a fresh website, which puts the spotlight on organisation members. The simplified homepage, with ‘760 Designers’ in large type, links to a member directory, while a pared back menu has information about the institute, its events, sponsors, awards and business resources.

News
Social Media NZ’s inactivity ends as website changes hands—UPDATED
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Social Media NZ co-founder John Lai has confirmed that he has sold his website to independent advertising and social media marketing agency Catalyst90. Established in 2009 by Lai and Leonardo Law, Social Media NZ serves as blog-styled platform that provides information and news stories related to the digital sphere in New Zealand. Updated with comments from Catalyst90 general manager Jess Bovey. (Image: Catalyst90’s founder Tom Reidy and general manager Jess Bovey)

News
Sky becomes more democratic, extends Sky Go app to (some) Android users—UPDATED
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The wait for mobile viewing is over for Sky subscribers who don’t own iPads, as the broadcaster has just announced the launch of a new version of the Sky Go app that’s compatible on certain versions of Samsung Galaxy smartphones and tablets. Since launching in December last year, the Sky Go app has only been available to subscribers via Apple’s products—and the popularity of this initial release has led Sky to increase the inclusivity of its offering. Updated with statistics from Nielsen and with comments from TVNZ’s general manager of on-demand Jason Foden.

News
Vodafone launches digital treasure hunt for release of Samsung Galaxy S5—UPDATED
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Earlier this month, Telecom opted for a sadistic promotional approach by forcing comedian Guy Williams to endure a range of painful experiences as part of its ‘Extreme Unboxing’ campaign for the launch of the Samsung Galaxy S5. And while this certainly generated quite a few laughs and YouTube hits for Telecom, actor Cliff Curtis will no doubt feel relieved that FCB veered away from schadenfreude when developing a campaign dedicated to the technological device for Vodafone. Rather than harming anyone in the making of its campaign, Vodafone is instead offering to reward one lucky subscriber with $100,000 worth of gold. Updated with comments from a Vodafone spokesperson.

News
Big data and politics: OptimalBI campaign compares politicians’ tweeting performances
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Rather than simply contributing to the extensive canon of big data worship, Shane Gibson, the owner of data intelligence agency OptimalBI, has launched a topical campaign that aims to give a visual representation of the type of information that can be extracted from big data. Hosted on a specially dedicated microsite, the campaign will give a data-driven comparative analysis of key poltical figures in the lead-up to this year’s election.

News
Colenso BBDO and State Insurance aim to keep Kiwis safe with discount app
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Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don’t get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The ‘motor services pack’ campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company’s website.

News
BuzzShift’s Cameron Gawley on hybrid agencies, digital snake oil and ceiling fans named after him
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Next week at the The Project: Digital Disruption conference being hosted by AUT on 30 April and 1 May, Cameron Gawley will appear as one of the international speakers at an event jam-packed with 30 of the sharpest minds in the industry. Gawley’s success has seen him ranked fifth on Business Insider’s list of the 25 most influential ad executives on Twitter, and he is also a founding member of the Social Media Club of Dallas and a Board Member for the American Advertising Federation of Dallas. On Tuesday, StopPress sat down with Gawley for a Skype conversation, which although distorted at times, gave us a glimpse at what to expect from the entrepreneur during his visit. PLUS: enter our competition and be in to win a ticket to The Project: Digital Disruption worth $599.

News
Inside: BKA Interactive
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BKA Interactive kicked off when HTML was newfangled and Webmonkey was the only way to search the net for how to code. 
Now CEO Barbara Anderson, creative director Maak Bow and the team are mining their diverse base of work for nuggets 
to turn into products that could be used across industries, companies and the globe. We take a look behind the concrete curtain at this innovative company.

News
PlayStation on the lesson plan at MDS
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Auckland’s Media Design School (MDS) expects its students to be producing PlayStation games by the end of this year now it’s offering the PlayStation First Academic Development programme.

Opinion
The last post: enough about you, let’s talk about us
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This industry generally isn’t backward in coming forward about its achievements and there are many opportunities for those achievements to be acknowledged. But we’re sick of writing about you, so, as we often do on the last day of our publishing year, we’re taking the opportunity to talk about what we’ve done this year and what we’ve got planned for the next.

News
Vodafone spells out the (digital) facts of life
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Vodafone has launched a kit with activities for kids and tips for parents after research that showed a large proportion of children accessing the internet using mobile devices by the time they turned six. The Digital Facts of Life was made with Vodafone in the UK and games company Moshi Monsters.

News
SkyGo app puts Sky in your pocket—UPDATED
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SkyTV, one of New Zealand’s biggest broadcasters, has followed in TVNZ’s footsteps by launching SkyGo, an iOS app that enables Sky subscribers to stream content on compatible laptops, mobiles or tablets. But rather than including an on-demand streaming feature, the new app limits viewers to pre-recorded content and live channels. While this is sure to be hit with sports fans, it will do little to appease those who want an on-demand mobile option.

News
Inspirational Kiwi writes music composition app using his feet
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This is the story of Lee Reid, a neuroscientist who overcame a debilitating pain disorder to write an app that makes it easier for people to compose music. Following on from the success of this original app, he has once again defied the odds by releasing a pro version that offers a range of new features.

News
Data the rock star behind Pandora’s music
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Radio streaming service Pandora may be a music company, but it’s also a business built on data.
At the heart of that data is the Music Genome Project. Twelve years in the making, it’s a big part of how the company decides how it will serve up your next song.

Opinion
Get your brands on smart screens
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The challenge and opportunity for business is that mobile significantly disrupts the traditional path to purchase model across most categories. Understanding how you can use the channel to attract, convert and retain customers will help marketers reinvent their sales model and deliver new business opportunities in this rapidly evolving landscape.

Opinion
100% pure geek
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As the ‘100% Pure’ brand, meticulously built by Hobbit labour, begins to erode, I find myself asking the question – is it now time for the geeks to inherit Middle Earth? If we must align our country’s brand with an export industry, would not IT be a smarter choice?

News
Arm yourself
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Apple’s chief executive Tim Cook says there’s “great stuff” on the horizon. And we think we may have found it.

News
The Joyful Birthing of StopPress Didge
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Today we launch the latest addition to the StopPress media empire: Didge. Now let us tell you about why we think the digital world is important enough for its own coveted space on StopPress.