Marketing expert Roanne Parker questions Kogan.com’s digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith’s online offer “better than ever” after taking over the retailer’s online site last month.
Following Kogan’s recent purchase of the Dick Smith, Elly Strang considers the likelihood of the Australian online retailer saving the struggling brand.
We already know you just can’t beat the Mad Butcher’s meat. Now he’s teamed up with Dick Smith to show you just can’t beat their “mad” consumer electronics deals.
Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.
Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it’s made up for that loss with the recent addition of Dick Smith to the client roster.
Poor old Dick. A big load of stores appear to be on the chopping block here and in Australia. And, as this photo by Ana Samways shows, its Valentine’s Day promotion may have gone a bit hard on the innuendo. It’s almost as good as its ‘floating phone’ promotion.