In what could be described as one of the boldest advertising stunts in quite some time, DHL managed to get employees of its competitors to deliver packages that said ‘DHL is faster.’
Auckland’s Logick Print & Graphics took home the supreme award at the Pride in Print Awards on Friday night, with an experimental job done in partnership with Panprint for Jacob’s Creek that showed what could be achieved by printing its logo with different embellishments.
There’s been a lot of chatter about the benefits of sponsorship and the threat of ambush marketing over the past few months. Some believed the All Blacks were a more valuable property to be associated with, others believed the Rugby World Cup was worth the sizable investment. So we were interested to see this Nielsen data showing which brands the hoi polloi perceived as sponsors of the event in June and then again in October.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.