Browsing: Devin Super Tramp

One trip, $4 million worth of advertising: Tourism New Zealand’s social studies pay off—UPDATED

Devin Graham, an American videographer who produces adventure and extreme sport videos under the name Devin Super Tramp, has become one of social media’s biggest names, with more than 2.9 million YouTube subscribers and over 530 million total views. Tourism New Zealand got him to come for a visit and it ended up being the most successful social influencer work it has done to date.