Browsing: Destination Queenstown
Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.
Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.
According to Wikipedia, “at least some of the workers who built the tombs of Egyptian pharaohs received paid sick leave as well as state-supported health care”. And ever since 1500 BC, employees who understandably love the idea of getting paid while doing absolutely no work have been claiming they’re ill and taking days off. Now Destination Queenstown is incentivising that behaviour and has enlisted the help of Australian comedian Dan Ilic to teach his countryfolk how to squeeze in a sneaky spring ski trip.