Aotearoa Fisheries Ltd, a seafood harvester is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.
The re-design of the New Zealand flag has been a source of vigorous debate. New Zealanders have questioned whether we can afford the $26 million when so many other social systems need attention. Other New Zealanders have wondered whether we ought to redesign it at all when our forefathers fought and died under the flag while others think the change is long past due and we ought to rid ourselves of the Union Jack for another emblem more befitting of our current identity. Then of course there’s the design perspective. Some have questioned whether sourcing designs from the public was the way to go and have wondered whether the panel has enough design nous to make the right decision. We asked Designworks owner Sven Baker who had five designs make the long-list what he thinks and also had a chat to panel member and Saatchi & Saatchi chief executive Nicky Bell to see what the panel thinks a good flag should represent.
To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that “capture the essence of each shoe”. And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.
Designworks just purchased Wellington agency The Church, it won a big regional award for being the best performing agency among the 76 businesses in the STW Group and now the Auckland office has unveiled its new home in the old art gallery.
In an effort to fill a demand for digital, UX and motion content in the Wellington market, STW-owned Designworks has acquired 100 percent of 15-strong design and digital communications agency The Church, making it the region’s largest strategic brand and multi-disciplinary design practice, with around 130 staff across its five offices. Plus: Designworks’ big regional accolades and Sven Baker’s new STW role.
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington’s cable car tunnel and a Twitter competition to decide the winner of the People’s Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington’s Designworks and San Francisco-based type designer Jessica Hische.
Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.
Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the ‘New Zealand Story’ campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.
Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline’s deals being promoted on TV and online. But it’s finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.
You can do some pretty amazing things with LEDs these days, from entertaining Tron dances in light suits, to the cool controllable lights made by Kiwi company MEA Mobile. And Designworks NZ has also put the technology to good use with the launch of an interactive light installation called Hundreds and Thousands as part of the Vivid Sydney light festival.
There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.
Kiwibank has split up with Ogilvy in an effort to, as general manager of marketing Nicky Ashton says, stay fresh and vibrant. And to do that it’s given the business to Ogilvy’s STW stablemate Assignment Group without a pitch.
‘Tis the season for awards, and Kiwi agencies have put in a more than respectable showing at the recent Australian Graphic Design Association Design Biennale Awards in Melbourne.
A guitar with a body sculpted like a spider web, uber cool packaging for compost, a Mexican restaurant, a fanzine for motorcyclists, a tiny cinema in a stair well, and various pop up shops in Auckland’s Viaduct and the Christchurch Re:START container mall are among the 310 finalists in this year’s Best Design Awards, which are organised by the Designers Institute of New Zealand and recognise the country’s best graphic, interactive, spatial and product designs from the past year.
Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks.
Designworks has just completed work to reposition the University of Canterbury and help attract prospective students, which has been a bit of struggle since the earthquakes. And it is urging Canterbury businesses to follow the university’s lead and take a fresh look at their positioning if they want to grow in the future.
Who’s it for: Lexus by Saatchi & Saatchi
Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …
Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Wellington has given it a spiffy new visual identity, slogan and website.
In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.
When it comes to valuable marketing commodities, celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. And Silver Fern Farms has signed on to use Langbein as its meaty ambassador for her property Fresh Everyday.
If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things.
… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO.
Telecom and the MED released a document on Tuesday about its plan to ‘demerge’ and split into two separate entities—the network division Chorus and the retail arm at this stage colloquially known as the ‘New Telecom’—as part of the conditions imposed by the government after its successful bid to build the Ultra Fast Broadband network. And the split, which still requires shareholder and bondholder approval, has led to a fresh round of speculation that it could be a catalyst for changes to its agency roster and might spell the end of Kevin Roberts’ position on the Telecom board.