Aotearoa Fisheries Ltd, a seafood harvester and exporter, is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.
Marketing, advertising & media intelligence
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, The Clemenger Group and the Herald.
Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
The re-design of the New Zealand flag has been a source of vigorous debate. New Zealanders have questioned whether we can afford the $26 million when so many other social systems need attention. Other New Zealanders have wondered whether we ought to redesign it at all when our forefathers fought and died under the flag while others think the change is long past due and we ought to rid ourselves of the Union Jack for another emblem more befitting of our current identity. Then of course there’s the design perspective. Some have questioned whether sourcing designs from the public was the way to go and have wondered whether the panel has enough design nous to make the right decision. We asked Designworks owner Sven Baker who had five designs make the long-list what he thinks and also had a chat to panel member and Saatchi & Saatchi chief executive Nicky Bell to see what the panel thinks a good flag should represent.
Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.
Changes at Bauer Media, Designworks, Tourism Fiji and Wynward Group.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that "capture the essence of each shoe". And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.
Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.
Designworks just purchased Wellington agency The Church, it won a big regional award for being the best performing agency among the 76 businesses in the STW Group and now the Auckland office has unveiled its new home in the old art gallery.
In an effort to fill a demand for digital, UX and motion content in the Wellington market, STW-owned Designworks has acquired 100 percent of 15-strong design and digital communications agency The Church, making it the region’s largest strategic brand and multi-disciplinary design practice, with around 130 staff across its five offices. Plus: Designworks' big regional accolades and Sven Baker's new STW role.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.
Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.
Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the 'New Zealand Story' campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.
Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED
Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline's deals being promoted on TV and online. But it's finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.
You can do some pretty amazing things with LEDs these days, from entertaining Tron dances in light suits, to the cool controllable lights made by Kiwi company MEA Mobile. And Designworks NZ has also put the technology to good use with the launch of an interactive light installation called Hundreds and Thousands as part of the Vivid Sydney light festival.