articles tagged 'Designworks'

Aotearoa Fisheries rebrands to Moana New Zealand, shifts focus to premium Kiwi seafood

  • Brand
  • July 18, 2016
  • Erin McKenzie
Aotearoa Fisheries rebrands to Moana New Zealand, shifts focus to premium Kiwi seafood

Aotearoa Fisheries Ltd, a seafood harvester and exporter, is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.

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Movings / Shakings: 4 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 4, 2016
  • StopPress Team
Movings / Shakings: 4 July

Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, The Clemenger Group and the Herald.

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Movings / Shakings: 20 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2016
  • StopPress Team
Movings / Shakings: 20 May—UPDATED

Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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TVNZ-NZ Marketing Awards 2015
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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The fate of the flag: the design thinking behind NZ's biggest brand refresh

  • Design
  • August 11, 2015
  • Holly Bagge
The fate of the flag: the design thinking behind NZ's biggest brand refresh
One of Sven Baker's designs

The re-design of the New Zealand flag has been a source of vigorous debate. New Zealanders have questioned whether we can afford the $26 million when so many other social systems need attention. Other New Zealanders have wondered whether we ought to redesign it at all when our forefathers fought and died under the flag while others think the change is long past due and we ought to rid ourselves of the Union Jack for another emblem more befitting of our current identity. Then of course there’s the design perspective. Some have questioned whether sourcing designs from the public was the way to go and have wondered whether the panel has enough design nous to make the right decision. We asked Designworks owner Sven Baker who had five designs make the long-list what he thinks and also had a chat to panel member and Saatchi & Saatchi chief executive Nicky Bell to see what the panel thinks a good flag should represent.

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Movings/Shakings: 20 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 20, 2015
  • StopPress Team
Movings/Shakings: 20 March

Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 9 December

  • Movings/Shakings, brought to you by Marsden Inch
  • December 9, 2014
  • StopPress Team
Movings/Shakings: 9 December

Changes at Bauer Media, Designworks, Tourism Fiji and Wynward Group.

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Capturing the essence of a shoe: Designworks and Yours combine art and retail for new season launch

  • Advertising
  • December 2, 2014
  • StopPress Team
Capturing the essence of a shoe: Designworks and Yours combine art and retail for new season launch

To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that "capture the essence of each shoe". And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.

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Movings/Shakings: 14 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 14, 2014
  • StopPress Team
Movings/Shakings: 14 March

Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.

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In your space: Designworks stamps its mark on Auckland's old art gallery

  • In Your Space
  • March 11, 2014
  • StopPress Team
In your space: Designworks stamps its mark on Auckland's old art gallery

Designworks just purchased Wellington agency The Church, it won a big regional award for being the best performing agency among the 76 businesses in the STW Group and now the Auckland office has unveiled its new home in the old art gallery.

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Designworks ups its Welly firepower with The Church acquisition, earns top prize in STW awards

  • Design
  • March 10, 2014
  • Ben Fahy
Designworks ups its Welly firepower with The Church acquisition, earns top prize in STW awards

In an effort to fill a demand for digital, UX and motion content in the Wellington market, STW-owned Designworks has acquired 100 percent of 15-strong design and digital communications agency The Church, making it the region’s largest strategic brand and multi-disciplinary design practice, with around 130 staff across its five offices. Plus: Designworks' big regional accolades and Sven Baker's new STW role.

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Contact switches off its swoosh, adds a dash of whimsy with colourful new brand identity

  • Brand
  • March 4, 2014
  • StopPress Team
Contact switches off its swoosh, adds a dash of whimsy with colourful new brand identity

Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.

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Telling the New Zealand Story: how the campaign was brought to life

  • Government
  • November 14, 2013
  • Damien Venuto
Telling the New Zealand Story: how the campaign was brought to life

Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.

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Government offers the open spaces, open hearts and open minds of New Zealand in new campaign

  • Government
  • November 8, 2013
  • Damien Venuto
Government offers the open spaces, open hearts and open minds of New Zealand in new campaign

Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the 'New Zealand Story' campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.

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Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

  • Advertising
  • October 1, 2013
  • Ben Fahy
Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline's deals being promoted on TV and online. But it's finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.

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Designworks puts some LED in The Benevolent Society's pencil with interactive light tunnel

  • Design
  • May 30, 2013
  • StopPress Team
Designworks puts some LED in The Benevolent Society's pencil with interactive light tunnel

You can do some pretty amazing things with LEDs these days, from entertaining Tron dances in light suits, to the cool controllable lights made by Kiwi company MEA Mobile. And Designworks NZ has also put the technology to good use with the launch of an interactive light installation called Hundreds and Thousands as part of the Vivid Sydney light festival.

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