A video campaign to sell milk? In film noir? With slam poetry? Bold - which is precisely why Jonny Kofoed and Assembly didn't back down when creating a campaign for Fonterra's Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year's Best Design Awards.
Marketing, advertising & media intelligence
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.
Finalists have been announced for this year's Best Design Awards. As always, they're a pretty talented bunch.
Have you ever sat down at your local café and thought: ‘damn, the barista’s apron is stylish’? Or have you paid for your petrol and thought, ‘what a cool shirt’? Bespoke uniforms are popping up all over New Zealand, with limitless potential for both designers and brands.