Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Wellington has given it a spiffy new visual identity, slogan and website.
Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel on the roster. And now the agency has turned its hand to new premium ice cream brand Holy Moly.
Early in 2010, Pernod Ricard’s Montana wines were given a bit of a design refresh, with Dow Design embracing the Marlborough mountains for the brand’s global push. It then rebranded the products sold overseas to Brancott Estate, apparently because of confusion that the wine was from the state of Montana and Marlborough was deemed to be too close to cigarette brand Marlboro. And now, after a big year of RWC sponsorship and above-the-line activity (including this TVC as part of the ‘Stay Curious’ campaign), it’s just had another label spruce up, with new packaging launched across the entire Brancott Estate range.
Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.
Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.
When they’re not opening bars in Britomart, the good folk at Shine Ltd are getting themselves a bit of a reputation as one of the country’s hottest indie ad/design shops. In addition to its stellar work for Fonterra’s Mammoth and Lion’s Mac’s, it’s recently won Speight’s, Freeview and Stuff.co.nz. And where there are account wins, there are generally new staff to work on them. Enter Julian Andrews, a highly awarded and experienced creative boffin from the UK who’s just been appointed as the Auckland agency’s deputy creative director.
In May this year Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, presented an inspirational show reel of contemporary brand engagement to a packed marketing fraternity house at Orams Marine. And, due to popular demand, the CAANZ Marcomms Leadership Group has brought him back for a breakfast event at the Northern Club where he will enlighten those present about his experiences as a judge on the design jury at the Cannes Lions International Festival of Creativity.
Local brand and marketing company Tuskany Agency last week unveiled its new vision and strategy for downtown Tauranga, including a new logo (which at first glance seems reminisce of the Microsoft logo) and the positioning statement: “Locals. Love it!”. But when it comes to the actual logo and slogan itself —as seems to be the inevitable case in almost every brand redesign— not everyone actually loves it.
Last year Alt Group sent out chocolate keyboards as Christmas gifts for its clients. Pffff, chocolate keyboards, Whittaker’s probably said, because at the time it was in the middle of a lengthy mission to create the world’s first ‘chocolate website’.
It was a time when Vanilla Ice was cool, Windows 3.0 was released and Tim Berners-Lee came up with a little thing called HTML. But 1990 also saw the birth of a company in Wellington called BNA design. Fast forward through an impressive client list that has included the likes of Telecom, Solid Energy, Formway, National Bank, NZTE and Yellow Pages, add in a rather scientific name change, and you get to the auspicious milestone of design agency DNA’s 21st birthday. To mark the occasion, DNA showed this video to clients and staff at its recent 21st parties in Auckland and Wellington. And having partied with the DNA folks at the Auckland bash, we felt the rest of you might want to have a gander at the entertaining documentation of the DNA story as well.
New Zealand’s territorial waters are 15 times larger than our land mass, but just 0.3 percent of that area is fully protected in marine reserves, compared to around 20 percent of our land with equivalent status. And as part of a campaign to change this unbalanced attitude and eventually get 30 percent of our waters signed up as marine reserves, the WWF and its agency partner Ocean Design have enlisted some of the country’s leading creative minds to share their views on what New Zealand’s seas mean to them. And it’s asking Kiwis to do the same.
We have to mobilise the New Zealand design community around the relief and rebuild efforts in Christchurch. This means we have to coordinate our own meaningful industry response. We have an important role to play in assisting both now and throughout the rebuilding of a shattered city. And I think this can work at two levels.
Creative Review magazine called David Carson “the most famous graphic designer on the planet” and “art director of the era”; his first book The End of Print, is the top selling graphic design book of all time, selling over 200,000 copies; and he and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine and a front page article in the New York Times. Well, Kiwi design lovers rejoice, for you will be able to bask in his reflected glow when he conducts seminars Auckland and Wellington in February.
Earlier this year at Semi Permanent, Dick Frizzell gave Design Daily a taster of what he had planned by way of designs for the 2011 Rugby World Cup. And now the seven designs that will adorn the tournament’s official apparel have finally been unveiled.
I’m always reluctant to get into discussions about logos because I don’t think I’m overly qualified to talk about them (and because everyone else thinks they are overly qualified to talk about them). Generally, those that bleat the most about logos are those that know the least about marketing; the ones who think branding is a sticker you put on an apple before you export it to Japan. But I feel the need to make a wee exception.
The 2010 AWARD awards have drawn over two thousand entries across the nine major categories, including the newly created music video, applications, social media, environmental design and branded content. And the organisation responsible for dishing out what are deemed to be Australasia’s most prestigious creative awards (and also for creating the call for entries juggernaut known as Ian), is opening up a number of wildcard position on its juries. So, any Kiwis with an interest in the creative arts—whether they be agency folk or plumbers—can apply to be part of the action.
The Best Design Awards are recognised as the leading celebration of excellence in the design industry. And as the official awards of the New Zealand Designers’ Institute, it holds significant gravitas as an indicator of the current role that design is playing in the wider marketing landscape.
As draconian media overlord and Rhys Darby lookalike Vincent Heeringa opined soon after the recent New Zealand International Business awards were handed out this week, the creative economy used to be something that cute, boutique Kiwi businesses talked about. Now, however, design and intellectual property have become an integral aspect of the really big New Zealand exporters as well and they were the two elements that bound many of the winners—and particularly the supreme award-winning Pumpkin Patch—together.
The process of makeovers isn’t always pretty, as the plethora of road cones that have littered the surrounding streets of Eden Park during its redevelopment are testament to. But while it may have not been such a pretty affair on the outside, it’s a different story on the inside, as those attending the unveiling of the new look park this Sunday will see. The makeover includes a new look ground and revitalised logo, all set to “put on a distinctively New Zealand face” for the half a million visitors expected to visit the park over the course of the Rugby World Cup.
As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.
High culture is often seen as the exclusive domain of the rich, old and über-educated. And “stuffy” is the word Kirsten Leighs, an account director at design agency The Church, uses to describe the highfalutin image of the New Zealand Symphony Orchestra (NZSO) before 2009, when the two outfits started working together.
Wondering what to get the blog-hater who has everything? Well, young Wellington designer Josh Barr has the answer: Blog Roll, a sculptural piece that “challenges the notion of graphic design as two-dimensional and questions the value of digital communication”. And it’s so good it’s been selected to show at the upcoming Anti Design Festival in London.
The modus operandi of Eshe, a Kiwi streetwear clothing company that was started in 2008, is to take things back to the glory days of skating counter-culture; to slaughter a few metaphorical sacred cows. And it’s managed to inspire some fairly contrived controversy with a combination of sacrilege and old-school Garbage Pail kids imagery with a new poster campaign in Auckland.
Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop.
Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand.
Idealog and her ugly sisters NZ Marketing, StopPress and Celsias have given birth (by C-section) to Design Daily, a daily news site for Kiwi architects and designers. Launched today, the site covers projects, people, events and politics in the design industry. And it will also send out a weekly free email newsletter that you can sign up for here.
Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.