Browsing: Design

News
Designworks sprinkles magic dust over Tait as new global identity unveiled
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Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Wellington has given it a spiffy new visual identity, slogan and website.

News
Brancott Estate strikes while the iron’s hot, launches brand refresh
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Early in 2010, Pernod Ricard’s Montana wines were given a bit of a design refresh, with Dow Design embracing the Marlborough mountains for the brand’s global push. It then rebranded the products sold overseas to Brancott Estate, apparently because of confusion that the wine was from the state of Montana and Marlborough was deemed to be too close to cigarette brand Marlboro. And now, after a big year of RWC sponsorship and above-the-line activity (including this TVC as part of the ‘Stay Curious’ campaign), it’s just had another label spruce up, with new packaging launched across the entire Brancott Estate range.

News
Strategy adds Wellington string to its bow as Cue added to growing network
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Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.

News
Best Awards shine light on quality Kiwi design
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Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.

News
Rise and Shine: creative heavyweight Julian Andrews joins local indie ranks
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When they’re not opening bars in Britomart, the good folk at Shine Ltd are getting themselves a bit of a reputation as one of the country’s hottest indie ad/design shops. In addition to its stellar work for Fonterra’s Mammoth and Lion’s Mac’s, it’s recently won Speight’s, Freeview and Stuff.co.nz. And where there are account wins, there are generally new staff to work on them. Enter Julian Andrews, a highly awarded and experienced creative boffin from the UK who’s just been appointed as the Auckland agency’s deputy creative director. 

News
It’s Mizrahi in the morning
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In May this year Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, presented an inspirational show reel of contemporary brand engagement to a packed marketing fraternity house at Orams Marine. And, due to popular demand, the CAANZ Marcomms Leadership Group has brought him back for a breakfast event at the Northern Club where he will enlighten those present about his experiences as a judge on the design jury at the Cannes Lions International Festival of Creativity.

News
The unauthorised and curious history of DNA
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It was a time when Vanilla Ice was cool, Windows 3.0 was released and Tim Berners-Lee came up with a little thing called HTML. But 1990 also saw the birth of a company in Wellington called BNA design. Fast forward through an impressive client list that has included the likes of Telecom, Solid Energy, Formway, National Bank, NZTE and Yellow Pages, add in a rather scientific name change, and you get to the auspicious milestone of design agency DNA’s 21st birthday. To mark the occasion, DNA showed this video to clients and staff at its recent 21st parties in Auckland and Wellington. And having partied with the DNA folks at the Auckland bash, we felt the rest of you might want to have a gander at the entertaining documentation of the DNA story as well. 

News
Oceans between us: WWF-NZ gets creative to up marine reserve ante
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New Zealand’s territorial waters are 15 times larger than our land mass, but just 0.3 percent of that area is fully protected in marine reserves, compared to around 20 percent of our land with equivalent status. And as part of a campaign to change this unbalanced attitude and eventually get 30 percent of our waters signed up as marine reserves, the WWF and its agency partner Ocean Design have enlisted some of the country’s leading creative minds to share their views on what New Zealand’s seas mean to them. And it’s asking Kiwis to do the same.

News
A journey to the future: design legend David Carson soon to hit Kiwi shores
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Creative Review magazine called David Carson “the most famous graphic designer on the planet” and “art director of the era”; his first book The End of Print, is the top selling graphic design book of all time, selling over 200,000 copies; and he and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine and a front page article in the New York Times. Well, Kiwi design lovers rejoice, for you will be able to bask in his reflected glow when he conducts seminars Auckland and Wellington in February.

News
Hoi polloi invited to pass creative judgment for AWARD
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The 2010 AWARD awards have drawn over two thousand entries across the nine major categories, including the newly created music video, applications, social media, environmental design and branded content. And the organisation responsible for dishing out what are deemed to be Australasia’s most prestigious creative awards (and also for creating the call for entries juggernaut known as Ian), is opening up a number of wildcard position on its juries. So, any Kiwis with an interest in the creative arts—whether they be agency folk or plumbers—can apply to be part of the action.

Opinion
Marketing design through design in marketing
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The Best Design Awards are recognised as the leading celebration of excellence in the design industry. And as the official awards of the New Zealand Designers’ Institute, it holds significant gravitas as an indicator of the current role that design is playing in the wider marketing landscape.

News
The design ties that bind
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As draconian media overlord and Rhys Darby lookalike Vincent Heeringa opined soon after the recent New Zealand International Business awards were handed out this week, the creative economy used to be something that cute, boutique Kiwi businesses talked about. Now, however, design and intellectual property have become an integral aspect of the really big New Zealand exporters as well and they were the two elements that bound many of the winners—and particularly the supreme award-winning Pumpkin Patch—together.

Opinion
Tuning in to Twitter
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As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.

News
Art and sound collide as NZSO gets with the 2011 programme
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High culture is often seen as the exclusive domain of the rich, old and über-educated. And “stuffy” is the word Kirsten Leighs, an account director at design agency The Church, uses to describe the highfalutin image of the New Zealand Symphony Orchestra (NZSO) before 2009, when the two outfits started working together.

News
Beauty and the Best
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The finalists have been announced for the 2010 Best Awards. And, from cool album covers to modern buildings, from striking packaging to branding and identity, it’s a who’s who and what’s what of New Zealand’s design scene.

News
Design project finds practical use for ‘blogorrhea’
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Wondering what to get the blog-hater who has everything? Well, young Wellington designer Josh Barr has the answer: Blog Roll, a sculptural piece that “challenges the notion of graphic design as two-dimensional and questions the value of digital communication”. And it’s so good it’s been selected to show at the upcoming Anti Design Festival in London.

News
Low hanging fruit hurled at religion in controversial new poster campaign
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The modus operandi of Eshe, a Kiwi streetwear clothing company that was started in 2008, is to take things back to the glory days of skating counter-culture; to slaughter a few metaphorical sacred cows. And it’s managed to inspire some fairly contrived controversy with a combination of sacrilege and old-school Garbage Pail kids imagery with a new poster campaign in Auckland.

News
Survey shows rainbows, kittens and lollipops on marcomms horizon
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Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand.

News
Idealog spawns designer baby: calls it Daily
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Idealog and her ugly sisters NZ Marketing, StopPress and Celsias have given birth (by C-section) to Design Daily, a daily news site for Kiwi architects and designers. Launched today, the site covers projects, people, events and politics in the design industry. And it will also send out a weekly free email newsletter that you can sign up for here.

News
Design and Cyber Lion mountain now classified as hillock

Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.