After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
Marketing, advertising & media intelligence
As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.
Allpress Espresso may be doing well for itself with roasters in six countries, but to bring its brand into the digital world, it teamed with digital innovations agency Gladeye to launch a new website.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with 'Hunting the Killer Idea', a book on discovering the creative process.
A lot can change in 25 years. And what represented a brand a quarter of century ago isn't always going to be applicable today. This point is particularly pertinent for a brand like MYOB, which in that time has gone from floppy disks to the cloud. We chat to the company's executive general manager of marketing Natalie Feehen about the process of getting the brand in line with what the company actually does today.
New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Since the 2011 earthquake, Christchurch agency Plato Creative has moved six times into temporary spaces, doing its best to allow its creatives to thrive. But now, it's opening the doors to its new home and the largest creative space in the South Island. We talk to co-owner John Plato about the move and what it means for the agency moving forward.
New Zealand cycle brand Avanti has given its logo a makeover, via Onfire Design, for the first time since the '90s.
Home owners looking to renovate don't always know how to tackle the job, let alone where to find the right people to do it. Design and renovation-focussed Houzz has aimed to help them out with its online and mobile platform connecting home owners with trade professionals, and it's just launched a New Zealand site.
Tom Uglow, creative director at Google's Creative lab, will find his happy place in a world where our interactions with technology and the internet aren’t limited to screens. Here's what he envisions.
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Rarely, if ever, do furniture hunters settle on the first couch they try. The process usually involves trying out option after option, until the right couch announces its existence vicariously through the satisfied sigh of the person sitting in it. And, if a new video series from Hunter Furniture is anything to go by, then this seemingly endless search is also a familiar feeling for those in the business of producing the products we purchase at furniture stores.
The Best Design Awards were held last Friday, celebrating, well, the best in design as the name suggests. Here's an overview of the supreme winners of the competition who were lucky (and talented) enough to head home with Purple Pins, as well as a rundown of the Gold Pin winners.
Colenso found itself among the winners at Cannes again overnight, picking up a pair of silvers in the Radio category for the 'Lottery' and 'Whack job' spots produced for Mars. And the agency added added another silver to the tally in the Cyber category for its 'Speed dial' campaign for VW.
A well-designed future may be informed by trends but shouldn’t be determined by them, says Brian Slade.