What might at first seem like a familiar creative challenge often requires a different solution to the one used before, writes Brian Slade. And that is certainly the case for city identities.
Browsing: Design Thinking
Brian Slade on why designers should discard the cookie cutter
Sea change: the evolution of the Ports of Auckland branding
Brand identities need to evolve to keep up with changing organisations, audiences and markets, writes Brian Slade. And Ports of Auckland did exactly that.