Browsing: Derek Handley

News
Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign
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When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

Opinion
Branson’s book of secrets: Derek Handley’s two year learning curve
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Derek Handley, co-founder of the Hyperfactory, Snakk Media chair, Sky board member, executive professor at AUT and author of Heart to Start, made the decision to dedicate one year of his life to working alongisde Richard Branson on The B Team, a global leadership force that’s on a mission to catalyse better ways of doing business for the wellbeing of people and our planet. Two years later, here’s what he’s learned.

News
Snakk Media doubles revenue
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New Zealand-based mobile advertising company Snakk Media has more than doubled its unaudited revenue for the October to December quarter from $686,000 in 2011 to $1.439 in 2012, according to an announcement made on the stock exchange.

News
Horse’s Mouth: Derek Handley
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At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the ‘future of reading’ with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?

News
And for my next trick: Handley takes Snakk Media to the next level
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Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.

News
In fine form at the marketing forum
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I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.

Awards
Hyperfactory’s Handley to speak at Marketing Forum
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In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand’s leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.

News
All Hyperfactory Handleys now on deck at Meredith
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One year after US media and marketing company Meredith Corporation took a 20 percent stake in mobile marketing company The Hyperfactory, which was set up by New Zealand brothers Derek, 32, and Geoffrey, 35, Handley in 2001, ‘full alignment’ has been completed. Or, in less corporate US speak, ka-ching.