Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it’s of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.
Get the right people in the room, and magic can sometimes happen. Synapses fire, tangents are explored and ideas are developed. And Lifehack is hoping the same is true when it comes to dealing with youth mental health issues.
The first three years of the Ministry of Health’s National Depression Initiative campaign led to significant increases in people’s willingness to seek help and help others with depression, with the John Kirwan ads encouraging patients, and particularly men, to speak more openly to their doctor about mental health issues. And the next phase of the campaign aimed to convert awareness into action and motivate people to help themselves. Enter The Journal, an interactive, pragmatic, self-management e-therapy programme accessed through www.depression.org.nz that was focused on mentoring people with mild to moderate depression.
Colenso BBDO has had another stellar year, with a swag of awards—both for creativity and effectiveness— and a growing international reputation. Planning director James Hurman, who passionately believes that creatively focused leadership and creative advertising leads to business success, has played a big part in that. And here’s his take on 2010.
Phase two of the Ministry of Health’s highly successful National Depression Initiative (NDI) has just kicked off and John Kirwan, much-loved former All Black, Japanese national rugby coach and straight talking past depression sufferer has returned as the frontman after his star turn in the first installment. But this time he’s starring in a new, more instructive and much more interactive, role.