Garage Project, a Wellington-based craft brewery, has taken the number one ranking on this year’s Deloitte Fast 50 with a three year growth rate of 664%.
Following the receivership of MediaWeb, NZ Management Magazine was bought by the NZIM and given to Adrenalin to publish alongside its existing title NZ Business. MediaWeb used to own the Deloitte Top 200 Awards, which celebrate New Zealand’s most outstanding large businesses and their people, and the event was seen as a “cash cow and jewel in the crown” of the company. But it’s thought the IP was transferred to Deloitte when MediaWeb couldn’t pay the bills, so, without anyone to run this year’s awards, it recently put that business on the block and APN New Zealand has won it. PLUS: Toni Myers’ LinkedIn profile gets a slap from a former MediaWeb employee.
Staff generally see more of a company’s advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that’s a waste of potential advocacy, says Goodfolk’s Michael Easton.
Little Sister Films has created an interactive clip for this year’s Deloitte Graduate Recruitment programme, which puts the outcome in the hands of the viewer. The video used the Rapt Media player, a custom-built camera-mounted helmet and a dash of creativity.
In the war for talent, the marcomms sector is on the frontlines, with regular poaching of staff and a strong desire for those attracted to the industry to take on ‘new challenges’. So how do you attract and retain staff in this digital age? While employees are motivated by perks and pay, new research from Deloitte and Google has found that workplace IT is becoming an increasingly important factor.
Amid all the global economic carnage, Deloitte Fast 50 was almost like an island of business optimism. Powershop took out the top-spot with the competition’s highest ever growth rate of 5280 percent, 2degrees was next on 3761 percent and many impressive smaller, often under-the-radar businesses from across the spectrum were recognised. But Special Group and The Research Agency stood out in the marcomms sector after being ranked as New Zealand’s 16th and 42nd fastest growing companies respectively.
Like any new form of marketing, there was plenty of trepidation when social media began to go mainstream. And some senior executives still feel the jury is out when it comes to investing large chunks of budget in it. They want to know how it’s going to feed back into the business, and rightly so. So while the first phase of social media—the one where people jump online and create profiles—has already happened, companies are still figuring out how to make the central theory behind social media (conversation, not broadcast) relevant to the entire business.
Online niche retailer Natureshop isn’t particularly well known in New Zealand. But in these modern and increasingly environmentally-conscious economic times, that doesn’t necessarily matter, because through a combination of extensive online marketing, high quality e-commerce websites and a focus on sustainability, it was named New Zealand’s fastest growing exporter, fastest growing retail or consumer products business and second-fastest growing company at the 10th annual Deloitte Fast 50 index.