Argentina’s Del Campo Saatchi & Saatchi—the agency that previously exposed us to untimely erections, miraculous hens and summer haters—has now turned its creative talents to fighting the scourge of bullying for VH1. In the new ad, which is carried by a reworked version of Gloria Gaynor’s ‘I Will Survive’, a series of kids cast in stereotypically nerdy roles are depicted enduring a range of punishments at the hands of bullies. And despite being tied to flag poles and having their heads stuck into toilet bowls, the nerdy kids are shown retaining a sense of pride, due to the knowledge that they will one day reign over the bullies on the corporate ladder.
Browsing: Del Campo Saatchi & Saatchi
Dumb TVs are out. Smart TVs are in, although several studies show very few actually use the TVs for their intended purpose or even connect them to the internet because, as Wired says, “Smart TVs are the literal, biblical devil.” According to NPD, “fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs.” But BGH is trying to change all that with a new campaign via Del Campo Saatchi & Saatchi and Primo that shows a man with an annoying erection, a man getting punched in the face and a man looking for a prostitute—and all of them like to send emails to actors from their TV.