News
Pead PR wins Sharesies business
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
Browsing: Deborah Pead
News
A drunken party to a red carpet event: the evolution of the VNZMAs
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.
News
Year in Review: Deborah Pead, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
News
‘A PR gift’: Sky wins piracy legal battle in lead up to Parker fight
In what could be considered “a PR gift”, Sky are celebrating their victory against the illegal live streaming of Joseph Parker’s last match in the ring just a day before his next bout in Auckland tomorrow.
Movings/shakings
Movings / Shakings: 28 July
Industry happenings at MediaWorks, Xero, NBCUniveral, Pead PR, The Pond, Sovereign.
Movings/shakings
Movings/Shakings: 24 February
Industry happenings at TRB, MediaWorks, SenateSHJ, Pead PR and Frucor Beverages.
News
#SMCAKL: Social media, PR, and using the media to promote products
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.
News
Pead PR’s My Food Bag blitz raises questions on ads versus #ads
My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.
News
Bauer’s beauty parade sees Pead and L’Oréal singled out for praise
The winners of Bauer Media’s Best in Beauty Awards were announced last week at the Langham Hotel in Auckland, and, alongside the vast array of winning tonics and tinctures, a few industry folk were also acknowledged.
Movings/shakings
Movings/Shakings: November 23
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.