Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso’s planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production’s Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman’s thoughts on what he feels is a misconception about the death of mass marketing and media.
Is TV dying? Or is it just evolving? And what do the big changes mean for the important bits between the programming, the ads? Death, Taxes and TVCs, an event being organised by the generous folk from Pure Productions, will delve into this issue to find out what the future of television advertising in New Zealand holds. And while the inaugural event, which features a stellar speaking line-up, is an invite only occasion, StopPress has got five tickets to give away.