New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Browsing: DDB NZ
In Sanitarium’s latest ad for its breakfast drink Up&Go, via DDB NZ, a young man has the ‘right type of energy’ to give up his bus seat, even though it’s leg day.
The expression ‘a third wheel’ and the oft-used phrase ‘two’s company, three’s a crowd’ are usually employed to describe a situation whereby a third participant somehow ruins the dynamism between a couple. However, DDB doesn’t agree with this sentiment. In a trio of new TVCs, which aim to draw attention to Lotto NZ’s new game called 3 Play, DDB attempts to show that ordinary activities are way better when done in a group of three.
Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is “designed to be a benchmark for commercial creativity”. And Colenso BBDO/Proximity featured three times and DDB featured once.
In a continuation of its ‘High Five’ campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB’s ill-fated campaign starring Brian Blessed, Lotto’s effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the ‘High Five’ Campaign, to engage with a range of Kiwi heroes.
Since the 1980s, BMW has been using the April Fools tradition as a canvas to showcase a series of imaginative, and somewhat insane, faux products in the hope of catching out gullible or unsuspecting consumers. And this year, DDB NZ decided to continue the frivolity by launching the BMW ZZZ Series cot, an egg-capsule contraption that simulates the noises and G-force of a road journey to encourage the little one lying inside to fall asleep.
Gender stereotypes in advertising are often inaccurate and outdated. But the real issue is that they’re ineffective, writes Lucinda Sherborne.
The last time Cadbury made major changes to its blocks in 2009, it decreased the weight from 250g to 200g, added palm oil and reduced the amount of cocoa butter. And we all know what happened there. But general manager of marketing Iaan Buchanan says the company has learned from its mistakes and its latest changes mean consumers now get ten percent more chocolate for the same price on specially marked ‘Extra Joy’ family block packs.
McDonald’s announced today that it was discontinuing its lamb burgers in New Zealand after disappointing sales results. But as one range departs, the new chicken range has arrived, and DDB NZ has enlisted 20 people who really know their chicken to help sell it.
A number of recent studies show women in New Zealand are paid on average ten percent less for doing the same job as men—and the pay gap is widening. To draw attention to this inequality—and hopefully grease the wheels of new legislation to better address the issue—the YWCA Auckland and DDB NZ have decided to turn the tables and, through TV, print, online and experiential, including male-only surcharges at coffee carts and sausage sizzles, show men how absurd it is for the two genders to be treated differently when it comes to money. Plus: ASB’s Barbara Chapman on the glass ceiling.
The DDB NZ and NZ Lotteries combo is a pretty bloody good one, as evidenced by the wins in the TVNZ-NZ Marketing Awards. And, following on from its much-loved Wilson epic, which is the most liked Lotto campaign to date, the duo are hoping to fill the coffers even further and sell the mid-week dream with a refresh of Big Wednesday.
…Publicis Mojo and Waitemata films send Kenneth on a radio-controlled journey for the Auckland City Mission’s winter appeal, DDB NZ create a semi-internet meme with its new Pascall Swirl campaign, Tracta launches campaigns for the New Zealand Credit Union and Hawke’s Bay Rugby Union and Sean Fitzpatrick promotes full credit checking.
In the copywriting section, which included both print and electronic, DDB took bronze with its Noland ad for Sky’s Arts Channel, while in Art Direction & Typography, Clemenger BBDO’s Hamlet-inspired book sculpture for Booksellers New Zealand was awarded a silver and DDB’s Catalogue and Tee Shirt Folding Machine for AS Colour took bronze.
It was a mixed bag for DDB New Zealand last week. The team were forced to drown their sorrows late last week after the agency realignment everyone was talking about saw it say goodbye to the big ANZ account. But, on the plus side, it dominated the Fairfax Admedia agency of the year awards and it’s continued its run of hot form with another good awards haul, this time at Adfest in Thailand.
Who’s it for: Cadbury by DDB NZ and GoodLife Films
Why we like it: Everyone knows there’s plenty of joy to be found in chocolate, but there’s joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold …
Being ranked 18th best agency in the world last week in the Big Won directory obviously wasn’t enough for DDB New Zealand, because since then it’s gone on to claim the prestigious Young Guns Agency of the Year title, it’s taken out the top spot on the Young Guns creative rankings and it’s also placed as the 28th most awarded agency in the world according to the recently released Gunn Report.
It’s been a big year for DDB New Zealand. And it’s finishing on a high note with the launch of a massive new McDonald’s retail campaign in Australia and New Zealand that features (well, kind of) Shane Warne.
State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.
DDB NZ has just launched its latest campaign for Lotto. And it’s an epic, expensive looking tale of joy, disaster, loyalty, danger, exotic locations, canine tenacity and heartbreaking betrayal.