Everybody knows what Kiwi kids are (Weet-Bix kids, of course) and Sanitarium’s new brand campaign for the beloved breakfast food celebrates just that.
Marketing, advertising & media intelligence
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.
Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
McDonald’s is taking on one of the challenges of today’s connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
Sky TV is giving audiences a taste of the drama in its line-up with a dramatic 'Poisoned Chalice' campaign by DDB.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
As the Super Rugby season returns, so have KFC's rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support - this time by letting them spend time with the players.
2degrees, Samsung, Holden and Scapegrace show us how it's done.
This evening 2degrees will be taking over TV channels nationwide for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.
Steinlager Pure has launched its latest 'Keep it Pure' campaign featuring Los Angeles-based Kiwi DJ and television producer Zane Lowe - and reveals his connection to Radio Hauraki.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
Two armoured truck driver friends are the stars of Lotto New Zealand's latest ad.
Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
L&P has always been an irreverent voice among New Zealand brands, and this trend has now been continued under new agency DDB.
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it's done.