articles tagged 'DB'

Tui barrage continues as latest 'Brewing Legends' ad goes live

  • Advertising
  • March 7, 2011
  • StopPress Team
Tui barrage continues as latest 'Brewing Legends' ad goes live

It's all action for Tui at the moment: it's just released a new Facebook app, it's put its gnomes on TV for the first time as part of a big promotion, it's treading a fairly fine line with some of the comments from the lovely ladies competing in the Miss Tui competition and now it's just released the follow up to the impressive 'Brewing Legends' brand ad that was set free before Christmas.

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Tiny Tui ambassadors make first on-screen appearance, as Tui vixens push the booze envelope

  • Advertising
  • March 3, 2011
  • StopPress Team
Tiny Tui ambassadors make first on-screen appearance, as Tui vixens push the booze envelope

The Tui gnomes have been an integral part of the beer's brand activity for the past eight years but they've never ventured out of the garden and onto New Zealand's TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that's offering a few lucky Kiwis a chance to win a 'Tui Super Send Off'. But it's another Tui promotion that caught our attention, for very different reasons.

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Legends in their own lunchbox: Tui and Saatchis inspire some experiential tomfoolery

  • Advertising
  • February 21, 2011
  • StopPress Team
Legends in their own lunchbox: Tui and Saatchis inspire some experiential tomfoolery

Tui and Saatchi & Saatchi took viewers on a legendary golfing journey during the mad beer advertising rush in the lead up to Christmas. And it's followed that TVC up with its next ‘Brewing Legends’ effort, a branded Facebook app that allows users to select a combination of friends and 2500 random activities to create their own legendary session.

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The Year in Review: Clare Morgan

  • Advertising
  • December 14, 2010
  • StopPress Team
The Year in Review: Clare Morgan

Clare Morgan, the general manager of marketing at DB Breweries, has been busy 'inspiring good times' in 2010, presiding over a massive refresh of the DB Export family, the launch of a new ultra premium beer called Monteith's Single Source and the efforts to leverage Heineken's Rugby World Cup sponsorship. And here's what piqued her interest in the world of marketing this year.

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Publicis Mojo goes angel hunting for Christmas appeal, as Heineken ad aims to inspire festive responsibility

  • Advertising
  • December 12, 2010
  • StopPress Team
Publicis Mojo goes angel hunting for Christmas appeal, as Heineken ad aims to inspire festive responsibility

Like retailers, charities are also fighting for New Zealand's Christmas dollar. So it takes something pretty special to rise above the rabble. And this year's campaign for the Auckland City Mission by Publicis Mojo is heavenly. Or, more accurately, angelic.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Morton feels the festive love, offers free beer to office minions

  • Advertising
  • December 6, 2010
  • StopPress Team
Morton feels the festive love, offers free beer to office minions

The DB Export brand team, Honor Dillon and Dave Shoemack The rather interesting story of Morton Coutts, the serial inventor, crafty bugger, co-founder of DB breweries and brewer of DB Export, has been spread fairly widely across the ad landscape over the last few months after Colenso BBDO's rather large relaunch of the brand. The father of the Export family, DB Export, is currently back on shelves for a limited period as part of a 50th anniversary celebration. And 'Morton' and a few of his friends are once again dishing out some liquid Christmas cheer as part of its 'Workplace Shout' promotion.

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How do you solve a problem like DB Export? Ask Morton Coutts

  • Advertising
  • September 30, 2010
  • Ben Fahy
How do you solve a problem like DB Export? Ask Morton Coutts

When Colenso picked up DB's Export account off Saatchi & Saatchi in July last year, the family of beers was losing relevance and needed a fresh approach. So, to try and reverse the decline, the new coupling went back in time and found the solution sitting right in front of them.

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One man, one desire, heaps of news

  • Advertising
  • September 3, 2010
  • StopPress Team
One man, one desire, heaps of news

Pull up an ear as we attempt to make all your marketing dreams come true with news of account wins, new hires, newish agencies, old departures, big rebrands, Taika Waititi, Air New Zealand, wallpaper, beer and giant balls. 

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Movings/shakings/comings/goings

  • Advertising
  • May 4, 2010
  • StopPress Team
Movings/shakings/comings/goings

News: now in one easily digestible tablet.

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Shoemack now on the other foot

  • Marketing
  • April 23, 2010
  • StopPress Team
Shoemack now on the other foot

Hot off the heels of his win in the ‘Geon Rookie Marketer of the Year’ category at the TVNZ-NZ Marketing Awards last year, Dave Shoemack has been promoted to Export marketing manager at DB Breweries.

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DB brews up a batch of staff changes

  • Marketing
  • February 10, 2010
  • StopPress Team
DB brews up a batch of staff changes

It's DB's 80th anniversary this year. So what better way to celebrate than to add a host of new staff to the roster and welcome back a former employee from secondment.

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Royal endorsements bring international brand exposure

  • Marketing
  • January 19, 2010
  • Ben Fahy
Royal endorsements bring international brand exposure

Most brands are happy to get a celebrity endorsement (even when it's fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing,  Monteith's New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas.

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Marcomms miscellany achieved with big stars, pie yachts, old beer, nostalgic film and expensive whisky

  • News
  • December 4, 2009
  • Ben Fahy
Marcomms miscellany achieved with big stars, pie yachts, old beer, nostalgic film and expensive whisky

Ah, new stuff. How we love the way you always bring a little bit of excitement to our dull, repetitive, meaningless lives. Of course, new stuff is a big part of the marcomms industry, so what better way to disseminate some of this newness than by making a gigantic melange.

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Tui Blond offer festive liquid largesse

  • Advertising
  • November 4, 2009
  • StopPress Team
Tui Blond offer festive liquid largesse

Tui Blond are extending their generosity to an array of diligent Kiwi workers over the festive season. Wax lyrical about the joys of your workplace and all your Tui Blond dreams could come true.

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