The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group’s all-natural campaign in Woman’s Day that came out on top, beating out Taste magazine’s Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO’s The Wine List in Metro.
The Australian version of the Newspaper Awards, the Caxtons, took place over the weekend, and the Kiwis more than held their own, with Special Group repeating last year’s effort and coming out on top with four, and DDB, Colenso and Tourism New Zealand’s Australian arm picking up two apiece.
New Zealand finished off its Cannes run with a few more nods over the weekend, with Special Group and Colenso BBDO adding two gongs each to bring the total local haul for the Festival of Creativity to 21, an improvement on last year’s paltry six lions but still not quite back up to the record 25 lions in 2010.
After a tough few months last year, Colenso’s on a bit of roll again, with some big campaigns launching, some good award results and the Tourism Fiji account thought to be in the bag. And ‘Bevan’ from DB Export Dry’s ‘The Wine is over’ print series has added to the joy by taking out the NAB’s Ad of the Month.
Whenever a slightly controversial/deliberately antagonistic campaign is released, many would argue that the campaign gets a tick when those who are bound to be outraged by it come out and show their outrage. Almost without fail, St Matthew in the City’s ‘progressive’ billboards roil the religious types. And DB Export Dry’s ‘Great Wine Depression’ TV ad, a light-hearted parody of the beginnings of New Zealand wine snobbery that was made by Colenso BBDO and The Sweet Shop, also appeared to have its desired effect when a couple of wine lovers took the wine-bashing to heart. Well, now they’ve got a few new print ads to get up in arms about as well.
The ’80s were a wonderous time. Big hair, big lunches, big phones. But back in 1987, wine was in and beer was out, so it was also a time of pain and suffering for many bemulleted, beer-loving Kiwi males. And the latest historical campaign celebrating DB Export Dry’s 25th anniversary aims to bring the brown stuff back into fashion by poking fun at wine.