Take a bow DB Breweries, Sanitarium and Toyota.
Marketing, advertising & media intelligence
42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
DB and Toyota recently pulled ads in response to social media commenters expressing concerns that the creative was inappropriate. So is this an example of the industry self-regulating or is the angry mob creating a culture of fear among advertisers?
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO to take charge of a new creative project.
While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.
We bow humbly before DB Breweries, Toyota, Hunter Furniture and SBS Bank this week.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand's top workplaces.
DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.
BNZ adds an experienced banking campaigner, Network Communications brings back a 'PR explorer', Sky names its new government glad-hander, changes at DB, new Peads and finalists named for PRINZ Communicator of the year.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.
The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit
Rekorderlig Cider has brought a piece of Scandinavia to Auckland's Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken's Sol brand, had to say.
DB Breweries' latest Export 33 TVC celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.
Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.