As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year's allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour's promotional moves, we sent a few questions to the party's campaign manager David Talbot. Here's what he had to say.
Marketing, advertising & media intelligence
articles tagged 'David Talbot'
After a competitive pitch, Post Creative has been brought on to 'engineer influence' for the Green Party's upcoming election campaign. PLUS: which agencies are working with the other major parties?