articles tagged 'David Perks'

Touchcast campaign attempts to lure more Australians to Silicon Welly

  • Advertising
  • March 26, 2015
  • StopPress Team
Touchcast campaign attempts to lure more Australians to Silicon Welly

Wellington's wide array of promotional activities have helped to greatly increase visitor numbers to the capital, both domestically and from Australia. Now it's trying to get some of our neighbours to think about staying for longer with the Wellington Works digital campaign.

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Positively Wellington Tourism aims to lure more Kiwi couples to the capital, squeezes four-day tour into 60 seconds

  • Advertising
  • October 21, 2014
  • Jessy Edwards
Positively Wellington Tourism aims to lure more Kiwi couples to the capital, squeezes four-day tour into 60 seconds

50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.

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Y&R scores Wellington Sevens account

  • Advertising
  • July 4, 2014
  • StopPress Team
Y&R scores Wellington Sevens account

While the problems at troubled retailer Postie Plus, which is currently searching for a buyer, are causing a few headaches for Y&R at present, it's continued its winning ways elsewhere after being appointed as the creative lead for the 2015 Sevens Wellington campaign following a competitive tender process involving five Wellington agencies.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Wellington has Things! PWT tempts Aussies with unique city promo

  • Advertising
  • June 18, 2014
  • Ben Fahy
Wellington has Things! PWT tempts Aussies with unique city promo

Australia is the biggest source of visitors to New Zealand, and they're also pretty keen on Wellington. But there are some enduring misconceptions about the capital across the ditch, so in an effort to address them, Positively Wellington Tourism has enlisted the services of The Voice host Darren McMullan for a tongue-in-cheek self-promotional campaign. PLUS: Wellington pops-up in Auckland.

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Movings/Shakings: 15 February

  • movingsshakings
  • February 15, 2012
  • Cath Winks
Movings/Shakings: 15 February

Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO's art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor's Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

WLG to serve second pop up course

  • Creative
  • October 27, 2011
  • Cath Winks
WLG to serve second pop up course

The coolest little capital in the world will be turning on the marketing heat in Melbourne next month, with the second serve of the WLG pop up restaurant.

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Spring brings new HR life...

  • Advertising
  • September 29, 2011
  • StopPress Team
Spring brings new HR life...

...as Clems hires an experienced digi-boffin, Designworks adds another senior string to its management bow and Reach Media and Positively Wellington Tourism both announce new business development managers.

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You can’t beat Welly on a … Wednesday

  • Digital
  • April 5, 2011
  • StopPress Team
You can’t beat Welly on a … Wednesday

Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market. 

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Wellington gets festive with 'modern vintage' digital gimmickry

  • Digital
  • December 2, 2010
  • StopPress Team
Wellington gets festive with 'modern vintage' digital gimmickry

Those cheeky creative Wellington chappies have been in stellar promotional form this year. And in a fitting farewell to 2010, Positively Wellington Tourism's digital marketing team and Clemenger BBDO have launched their latest trick, a digital advent calendar.

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