Browsing: David Macgregor

How to improve the world’s best ad

DDB’s ads for Volkswagen back in the 1960s are regarded as some of the best ever made, as evidenced by Think Small’s first place on Ad Age’s top 100 campaigns of the last century. And, as this parody called ‘nine ways to improve an ad’ from 1963 shows, it pays to remember that simplicity is still the best approach.

Movings/Shakings: 15 March

Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.