Brands have seen the opportunity to shake themselves free of the tyranny of paid media and embrace content marketing. But it pays to look before you leap, writes David MacGregor.
Browsing: David MacGregor
Unsurprisingly, last week’s news that Telecom would be changing its name to Spark led to much opining, some of it based around the fact that the rebrand is estimated to cost $20 million. And MacGregor Media has taken the opportunity to point out its cost-effectiveness, just in case they decide to do it again in a few years.
St Matthew in the City is a church renowned for its controversial advertising and none have been as notorious as its gay Jesus billboard put up for Christmas last year. Now you too can own this piece of gay rights memorabilia / affront to religion (depending on your position, of course).
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.
One more sleep until the Big Sleep Out, where a group of 74 hardy captains of industry and various social crusaders will sleep rough for one night in Auckland to help raise money and awareness for the LifeWise Trust and help bring homelessness to an end. And they’re on the hunt for donations.
James Hurman is a planner for Colenso BBDO and in his book The Case for Creativity, he argues you shouldn’t do shit ads because they’re less effective than highly creative ones. Given I love great ads (the locus of the book is advertising creativity, rather than innovation in the broader sense), I should be an easy sell. But while I really wanted to like the book, it has several weaknesses.
Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.
The full list of winners will be posted after the ceremony.
It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.
Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …