David Abbott, the Abbott in what was Abbott Mead Vickers and what is now AMV BBDO, once said that “words for me are the servants of the argument and on the whole I like them to be plain, simple and familiar”. He abided by that belief throughout his career, and created some of the world’s best advertising. So after he died over the weekend at the age of 75, Droga5 Sydney paid tribute to him by riffing on one of his best-known pieces of work.