Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night’s Effie Awards, which fell on the same day as Devo’s unsurprisingly well-attended and colourful funeral. And he decided to let Devo’s words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.
Browsing: Dave Walden
Last week, StopPress met with an estimable judging panel in an effort to determine which finalist in the StopPress/MediaWorks TVC of the Year competition was most deserving of this year’s title. Copious head scratching, contemplative groans and a fair bit of imbibing ensued as the judges weighed up the pros and cons of the campaigns over a lunch at Auckland’s Neighbourhood brew bar. And by the end of this highly scientific estimation of the effectiveness of the each campaign, the judges came to a final shortlist of three candidates: ‘Mistakes’ for the New Zealand Transport Agency (NZTA) by Clemenger BBDO, ‘Devil’s Chair’ for NZI by FCB and ‘The People’s Film’ for VW by Colenso BBDO. PLUS: ‘Blazed As’ for the NZTA by Clemenger BBDO and ‘Born to Defy’ for Steinlager by DDB took out the top spots in the craft category.
Whybin\TBWA’s David Walden was honoured for his long—and entertaining—career in advertising on Thursday night at the Axis awards. So have a gander at this video to see what the people he has worked with over the years, like Andy Blood, ASB’s Barbara Chapman (who debunks a few myths), Roy Meares and Mike Hutcheson, had to say about the quintessential ad man, charming rogue and renowned restaurant-goer.
According to CAANZ, one of the big challenges facing the communications industry is the way it is sometimes perceived by clients—and society more broadly. So, in an effort to address this and show that it is in fact what chief executive Paul Head calls a reputable and professional industry that adds value to businesses, the communications industry will be governed by a formal set of rules after CAANZ introduced its new ‘Code of Ethics, Practices, and Obligations of CAANZ Members’.
Looking for some words to read and pictures to look at? We’ve got just the thing: a freshly minted copy of NZ Marketing magazine. It’s out now, and there’s plenty to sink your eyes into. Our cover star Dave Walden feeds our own Vincent Heeringa some humble pie, during a very long, very expensive and very overdue lunch; James Hurman shares a few parting shots; we look at whether it’s the best or worst time to be in the TV biz, head outdoors to see if 2011 was just a fluke, and talk to some recruitment high-rollers to find out where job hunters should be looking; Nielsen’s AIS figures show 2011’s big spenders–and where they spent it; and there’s a rundown of all the winners of the RSVP and Nexus awards.
It was a big year of rugby for adidas and TBWA\ was behind much of the work done to leverage its sponsorship of the All Blacks. ‘All In’ and Stand in Black were solid campaigns, but for many they were overshadowed by the PR shitstorm that ensued after the jersey price debacle. And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia.
It’s that time of year again, the time when we’re so busy dreaming of sausages and sauvignon that, rather than write anything ourselves, we rope in some of the industry’s most vigorous cutters and dastardly thrusters to give us their $0.02 on the goods, bads and uglies of 2011. First up, TBWA\Tequila’s chief raconteur Dave Walden, whose agency has bounced back from a fairly tough ASB-related 2010 after getting its mitts on the ANZ and Tourism New Zealand accounts.
After the drama of the recent ANZ pitch, where Whybin\TBWA\ Melbourne took ownership of the account and ousted Kiwi incumbent DDB, everyone was interested to see what the big creative idea that supposedly won the day was. Now you can judge for yourself, because the bank’s first global ad campaign, which features Aussie actor Simon Baker in character as The Mentalist’s Patrick Jane, has been launched in Australia and Asia, with New Zealand soon to follow.
…as TBWA\ makes a couple more significant hires; Radio New Zealand splits up its Morning Report hosts; Clemenger Group continues to nurture youngsters after its inaugural Graduate Programme proved a success; Carat hunts for a new general manager; another old hand joins The Pond’s freelance ranks; Mango adds a trio to its events team; and the Ministry of Economic Development signs up an event advisor.
The tongues have been wagging fairly violently in agency land about the possibility of ANZ shifting agencies. And the speculation has now been confirmed, after Whybin TBWA was officially appointed as its global creative agency after a four month pitch.
2010’s been a mixed bag for TBWA\, losing the massive ASB account to Droga5 yet doing very well with 2degrees. To his credit, chief executive Dave Walden held his tongue and acted very professionally following what he calls the “ASB debacle” (and he also takes the prize for year’s best quote with “you’ve got to look at the silver lining in every fucking cloud”). As for the future, the agency has some big plans to bring digital to the centre of the agency offering and, given it seems to have missed out on a couple of pitches recently, it will be gunning for some more business next year. So, take it away Devo.
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.
The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it’s just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: “You’ve got to look at the silver lining in every fucking cloud”. And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency’s digital ante.
All good things must come to an end (except for honey, which doesn’t have an expiration date) and the axe is currently hanging ominously over Ira Goldstein, the New York banker who, since 2000, has been the endearingly stupid face of ASB bank.
Ray Avery, the founder, driving force and bona fide genius behind independent development agency Medicine Mondiale, has been chosen as the inaugural winner of TBWA’s new Disruption Award.