articles tagged 'Dave Nash'

Sweet deal: Sugar & Partners adds New Zealand Natural to its roster

  • Advertising
  • June 30, 2017
  • StopPress Team
Sweet deal: Sugar & Partners adds New Zealand Natural to its roster

Sugar & Partners has announced a new communications partnership with New Zealand Natural.

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Dave Nash and Damon O'Leary depart Sugar & Partners—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • June 7, 2017
Dave Nash and Damon O'Leary depart Sugar & Partners—UPDATED

Sugar & Partners managing partner Jeremy Johnston has confirmed that executive creative director Damon O'Leary and creative director Dave Nash have departed the agency.

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Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

  • Advertising
  • November 6, 2015
  • StopPress Team
Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

When people look back on the great heatpump wars of the noughties and 2010s/teenies/tenties/tenners, they will presumably think of rugby players on walls, cricket players cracking dad jokes on couches or slightly sinister bald men. Daikin farewelled Dan Carter as an ambassador earlier this year but attempted to maintain the humour in its follow up effort. But now it has switched its approach and, in a new Australasian brand campaign via Sugar & Partners and Robber's Dog, is focusing on emotions rather than technology.

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Red Seal and Sugar & Partners indulge in some chemical warfare

  • Advertising
  • July 27, 2015
Red Seal and Sugar & Partners indulge in some chemical warfare

The best outdoor and print ads are simple, visually arresting and try to create a smile in the mind. And natural health company Red Seal has managed to do just that with a campaign that illustrates its product-development philosophy of combining scientific research and naturopathic knowledge.

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Movings|Shakings: 8 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 8, 2015
  • StopPress Team
Movings|Shakings: 8 May—UPDATED

News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women's Weekly.

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Rise of the machines: Sugar & Partners' Dave Nash on running an integrated digital indy agency

  • Rise of the machines
  • April 29, 2015
  • StopPress Team
Rise of the machines: Sugar & Partners' Dave Nash on running an integrated digital indy agency

As the industry continues to fragment, agencies are forced into adapting their approaches to ensure that clients' demands are still met. And while they don't always have the massive holding-company budgets at their disposal, indy agencies have the nimbleness to react quickly to change and redefine their role. And Sugar & Partners creative and digital director Dave Nash sees this as a major advantage at a time when more and more clients are asking for integrated advertising executions.

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The faster you fill the well, the quicker it empties ...

  • Advertising
  • October 16, 2014
  • Dave Nash
The faster you fill the well, the quicker it empties ...

... and that’s a wonderful thing, says Sugar & Partners' Dave Nash, who's putting on an event tonight where three speakers will argue that 'done is better than said'.

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Sugar & Partners wins the opposite of Cannes

  • Advertising
  • June 16, 2014
  • StopPress Team
Sugar & Partners wins the opposite of Cannes

This week the ad world trains its eyes on Cannes. But last week the slightly less serious, fun-poking, offence-causing members of the ad world trained their eyes on The Chip Shop Awards, "adland's most notorious awards ceremony", in London. And Sugar&Partners took out the top gong for a press ad for Refuge London that played on the Nigella Lawson/Charles Saatchi domestic abuse scandal.

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Movings/Shakings: 17 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 17, 2013
  • StopPress Team
Movings/Shakings: 17 September

The return of Karl Fleet, TRN's Carolyn Luey joins the IAB board, Sky TV brings in some new blood, Sugar & Partners adds a couple of names, Born Digital gets a new general manager and Twenty stocks up on staff after a few wins.

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Daikin and Dan team up again in new Sugar & Partners campaign

  • Advertising
  • April 16, 2013
  • Sim Ahmed
Daikin and Dan team up again in new Sugar & Partners campaign

New dad Dan Carter is looking to get his home nice and toasty before Winter, naturally the heat pump spokesman gets his friends from Daikin to help him out. Dan the rugby player meets Dan the installer, it's a buddy comedy for all ages.

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Sugar & Partners heats up with Daikin win

  • Advertising
  • March 5, 2013
  • StopPress Team
Sugar & Partners heats up with Daikin win

Daikin's last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a two-way competitive pitch for the New Zealand business.

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Gareth Morgan likens New Zealand's "cat lobby" to America's gun lobby

  • Advertising
  • January 25, 2013
  • StopPress Team
Gareth Morgan likens New Zealand's "cat lobby" to America's gun lobby

Gareth Morgan's Cats to Go crusade has led to much gnashing of teeth from the heavy petters, a vast array of feline puns and plenty of conversation, both here and, with the story featuring on Mashable and Huffington Post, around the world. And Mammoth and Sugar & Partners have decided to hitch their 'Warmth Lovers' campaign to that wagon by creating a contextual online ad showing that its spokescat, Prince Nikolai Stroganov III, is already pretty happy inside.

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Howdy partners: rebranded Sugar welcomes another ex-Ogilvy staffer

  • movingsshakings
  • September 4, 2012
  • StopPress Team
Howdy partners: rebranded Sugar welcomes another ex-Ogilvy staffer

The newly renamed and rebranded Sugar & Partners has added to its haul of Ogilvy employees, enlisting creative director Dave Nash as its new creative partner, where he will partner with recently appointed creative partner Damon O’Leary.

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Special Group's Four mash-up cleans up IAB's rejigged awards

  • Advertising
  • April 25, 2012
  • StopPress Team
Special Group's Four mash-up cleans up IAB's rejigged awards

The IAB recently dropped the Bolly from its awards and renamed them the IABNZ Creative Awards in an effort to bring them in line with other international IAB competitions. And the first winner of the newly modified awards is Special Group, with the Mash-up banner for Four. 

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Substitutes brought on...

  • Advertising
  • September 15, 2011
  • StopPress Team
Substitutes brought on...

...as the Ogilvy juggernaut keeps rolling, SparkPHD hires an 'Irish media maven', The Radio Network's long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

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