Movings & Shakings
Mitre 10 appoints Jules Lloyd-Jones as general manager of marketing
Mitre 10 has appointed Jules Lloyd-Jones to the position of general manager of marketing following Dave Elliott’s departure to the US.
Browsing: Dave Elliott
Features
TVNZ-NZ Marketing Awards 2016: Dave Elliott proves marketing’s in his DNA, takes out Marketer of the Year
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
News
Mitre 10 gives DIYers the keys to its castle, brings in George Clarke for latest branded content campaign
Taking advantage of the ever increasing consumer presence in the online world, and following on from its previous successes in the content marketing space, Mitre 10 is continuing to take DIY digital, this time by locking up a few punters in one of its stores with UK TV presenter and celebrity architect George Clarke and filming the results for a new web series called the “Mitre 10 Lock In”. PLUS: How Mitre 10 is linking social media and TV to inspire more DIY projects.
News
Rise of the machines: Mitre 10’s Dave Elliott on DIY going digital
Through its ongoing ‘Easy As’ campaign, Mitre 10 has shown that the Kiwi appetite for DIY extends beyond home renovation TV shows. In September 2013, the first phase of the intiative, which consisted of 27 clips, reached one million YouTube views. But general manager of marketing Dave Elliott says that this is only small part of what underpins the company’s digital strategy.