Browsing: data

News
Don’t fear the device: TVNZ assesses the impact of multi-screening on TV
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Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.

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Pureprofile and AA Smartfuel partner up
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Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

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JustOne looks to solve clients’ data woes through new offering
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Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.

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Trump shy: why the polls missed the Republican voters
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It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.

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Colmar Brunton reigns supreme at the RAE Awards
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Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

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Lightbox CEO Kym Niblock on giving customers choice
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The competition for content is heating up. Customers don’t want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.

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‘One in five people are likely to drop their Sky subscription in the next 12 months’ – Lightbox chief executive Kym Niblock
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At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky’s director of communications Kirsty Way thinks these figures will come to fruition.

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Try, try and try again: what analysis of the All Blacks’ chances at the RWC can teach businesses about big data
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Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

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Future tense: Stuff’s projects team on visual journalism, reporters working with developers and unusual faces in the newsroom
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Following on from our story on the work of NZ Herald data editor Harkanwal Singh, we recently also got glimpse of some of the work that the Stuff projects team is doing in the data journalism space. Stuff projects editor John Hartevelt chats about why the newsroom will become increasingly occupied by specialists not traditionally associated with journalism.

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Marketing needs a memory
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Rapp’s Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.

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Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop
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The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn’t include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.

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I watch: a look at the data harvesters
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FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.

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Wiki NZ re-launches, aims to make data less daunting
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Innovative data-sourcing site Wiki New Zealand launched in December 2012 as something of a test model to see what users wanted from the site and how it could run more efficiently. Two years on, the site has now been redesigned and chief executive Lillian Grace says feedback has been “overwhelmingly positive”.

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More data: MPA works with Nielsen to gauge magazine engagement levels
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The radio industry isn’t alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.

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