Darryn Melrose heads back to school, Colenso expands its team, Sarah Putt moves from IT press to IT Professionals, Icebreaker redesigns its business, SenateSHJ gets a high five, Tourism Australia adds to its Kiwi flock, and Simon Gault gets a brand manager.
Big Data has become a big marketing buzzword. But, according to Darryn Melrose, most articles are written on the assumption the reader knows what the term actually means. So he decided to spell it out.
M&C Saatchi’s chief executive Darryn Melrose has resigned from the agency to pursue opportunities outside of the advertising industry and he will be replaced by his old AIM Proximity buddies Tony Burt and Dave King, who will be joint chief executive officers.
APN shuffles staff into senior appointments thanks to sales restructuring, M&C Saatchi’s hire at first sight, Wright Communications acquires a new trio, The Research Agency expands by two, Fairfax feels Droga5’s creative spirit and Dentsu eyes up Aegis.
Orcon has appointed M&C Saatchi as its advertising agency. Taryn Hamilton, general manager retail at Orcon, says M&C Saatchi was chosen on the merit of the team’s creative thinking and strong team focus.
It used to be that everyone wanted to be like Saatchi & Saatchi. But, after the recent Telecom debacle, one agency has even resorted to taking out print ads out to ensure no-one gets confused.
If you’re called Paul, Nicola or Marama then congratulations, M&C Saatchi has selected your name for use in its latest campaign for the NZ Fire Service. You might feel justifiably chuffed at your selection, but actually, the randomly selected names are all part of clever personal print campaign created to drive home a serious message about the random nature of fires.
… as Saatchi & Saatchi adds two new senior hires, M&C Saatchi raids Clem’s coffers and signs up three newbies, Nick Worthington gets the nod for Spikes Asia, Kim Ellison departs Hotfoot for freelance fields anew and entries open for the New Zealand Geographic Photographer of the year.
Young person’s cancer support organisation CanTeen has named M&C Saatchi as its marketing partner and, just yesterday, it launched the first of its new fundraising concepts.
It was heads down, bums up for M&C Saatchi last year. And the hard work obviously paid off, because the agency picked up nine new pieces of business, including Jetstar, NZTE and the new NZ Post-run directories service Localist. Darryn Melrose, who took over from Nick Baylis as chief executive in late 2009, puts in his $0.02 on 2010.
M&C Saatchi has had a good run of it recently, picking up the NZTE account to add to the seven other pieces of new business it won during the year. And, after a competitive pitch, it has picked up some more goodies, winning the advertising and digital communication services account for NZ Post’s new start-up directory service Localist.
M&C Saatchi has added a prize trophy to the cabinet after being appointed the New Zealand-based marketing team for Jetstar, ousting the incumbent Harvey Cameron and beating out DDB.
Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs.
Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go …