News
Raydar CEO Darryl McClay to step down
Darryl McClay, longtime CEO of shopper marketing agency Raydar, will be leaving the agency at the end of June. Managing director Troy Fuller has been announced as his replacement.
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News
Zowie rolls it on as Cool Charm and Raydar roll it out
Just Juice has Antonia Prebble, Symbio has Lorraine Downes and now Cool Charm is aiming to up its street cred by launching a campaign starring its new ambassador: Kiwi electropopper Zowie.
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Paper trail: Brother and Raydar get into gear for Rally push
We wrote about Brother’s plans to promote its naming rights sponsorship of the brrmm brrmms a few weeks back. And the multi-channel campaign went live this week, led by a cool new TVC created by Raydar and SPG/Kaleidoscope that’s about as far away as you could get from the Japanese company’s previous TV efforts and links its technology with rally driving by bringing a print out of a car to life.
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Raydar and Touch/Cast join digital forces
Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.
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Raydar to ride shotgun on Mercedes-Benz as realignment glut continues
Raydar recently benefitted from a global network realignment when it picked up the Pacific Blue account in New Zealand. And lightning has struck twice: it has now been named as the local agency for Mercedes-Benz after the German car brand named BBDO as its global network in January.
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Raydar gets its hands on Clemenger-aligned Virgin goodies
Raydar has picked up the Virgin Blue Group account in New Zealand, which will see it handle advertising in New Zealand and Pacific Island markets for Pacific Blue and Polynesian Blue airlines.