Trinity P3’s founder and chief ‘pitch doctor’ Darren Woolley was one of more than 30 agency management consultants and search company representatives who attended the AdForum CEO Summit in New York last week and found out where the advertising industry was heading and how the agencies were taking it there. The consultants represented more than 530 agency searches each year, or the equivalent of $9 billion in billings, from marketers around the globe looking to find agencies with the right chemistry for their needs. And here’s what he learned from the six day conflab.
Browsing: Darren Woolley
Past tense/future perfect? Darren Woolley gazes into the global ad industry’s crystal ball
New(ish) kids on the block cut ribbons, break champagne on wall, smile for photos with babies
TrinityP3, the Australasian marketing management consultancy, has set up shop in New Zealand. And the long-awaited merger of Blackwood Communications Group and Grey Global Group has also been announced.