Unitec’s brave ‘Change Starts Here’ campaign by Special Group and Naked helped change perceptions of the institution, and its latest ‘We make the people who make it’ push ramped up the brand’s cool factor by showcasing some of the impressive constructions its students have been involved in around Auckland. But it certainly didn’t stop at TV because that quest has continued through a range of smart campaign extensions and media partnerships organised by Beat PR, including one with George FM that’s given a group of Unitec students the challenge of constructing the ultimate DJ booth.