Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
Browsing: Daniel Phillips
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The fantastic digital four
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The merging of man, machine and magazine
Digital, online, interactive, cyberspace, the intertubes … whatever you like to call it, there’s no denying it’s all up in everyone’s face at the moment—and it’s growing rapidly (not your face, the techy space). And, as we’re sure you’ve noticed, this evolution is having a rather large impact on the marcomms industry. So, not surprisingly, there is a huge appetite for stories and information on the subject from those who are hoping to harness it. As such, the March/April edition of NZ Marketing magazine is dedicated to all things digital, from search engine marketing to the changing face of TV to the importance of social media to the need for agile thinking to the rise of collaborative consumption and plenty more inbetween.