Opinion
Spare change: why innovation is key to survival
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.