Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Browsing: Damon Stapleton
DDB chief creative officer Damon Stapleton recently faced one of the tougher interviews of his career while in Cannes.
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he’s encountered over the last 20 years.
Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that’s exactly what makes the show special.
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi’s ad provided a parody of it.
Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.
It’s been a year since Lotto sailed the pirate ship in ‘Pop’s Gift’ onto Kiwi TV screens, and the organisation has now followed this up with another fantastical piece of storytelling in a new spot called ‘Mum’s Wish’.
DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
Mention the NutriBullet, the Transforma ladder or Thin Lizzy in conversation, and you’d be hard-pressed to find a Kiwi who isn’t aware of at least one of these products. Such is the enduring power of the infomercials, which continue to grace our free-to-air screens during off-peak viewing times, that these brands have essentially been embedded into the Kiwi psyche through brute force. At a time when buzzphrases such as ‘transmedia storytelling’, ‘digital disruption’ and ‘omnichannel marketing’ are habitually thrown around conversation, the infomercial is made to seem anachronistic, a living fossil of a bygone era on the verge of extinction. But this isn’t the case at all… Look at Nielsen’s ad spend figures from 2015 and you’ll notice the presence of Brand Developers in sixth position, behind the big-spending retail giants Progressive, The Warehouse, Harvey Norman and Foodstuffs.
DDB’s chief creative officer Damon Stapleton revisits an experience with a particularly tricky client as he makes an argument for keeping things simple and producing great work worthy of people’s time.
With the advent of automated buying, there’s a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.
After a short chat with his war veteran grandfather, DDB chief creative officer Damon Stapleton was reminded of how powerful simple language can be.
As Mad Men comes to a close, DDB chief creative officer Damon Stapleton considers whether the end of the show also signifies the end of advertising as we know it.
Damon Stapleton reckons just 15 percent of the 100 or so Super Bowl ads could be classified as any good. And, given the pressure on agencies and clients to produce great work, that’s not such a good hit rate. But he believes the idea that being weird is a far greater sin than being average is one of the major reasons.
Many believe the answers are out there, somewhere. They are not, says Damon Stapleton. The great answers are still inside us. And they often begin with great mistakes.
As Kim Kardashian proves, fame is big business. And it is a business advertising should be seriously looking at, says Damon Stapleton.
2015 will mark the 35th anniversary of the Axis Awards, and to commemorate this milestone CAANZ will be showcasing some of the work that has been awarded over the course of that period. But, as has always been the case, this year’s edition will be about awarding the best work produced over the course of the last year. And to do that as effectively as possible, CAANZ has introduced a few changes to the awards categories for this year’s event.
Damon Stapleton notes that unhappiness levels in the industry seem higher than usual, and he thinks this might have something to do with the lack of courage among agencies these days. So where did that courage go, and how can it be brought back?
As DDB’s chief creative officer Damon Stapleton settles into life on the edge of the world, he shares his thoughts on the impact travel has had on his life.
As Damon Stapleton wrote recently, the idea is the gift, the award is the wrapping paper. His employer, DDB Group, shares this philosophy and, in a rather earnest video that showcases some of the best ads ever made, it gives ‘the idea catchers’ a pat on the back and attempts to prove Bernbach’s quote about creativity being the most powerful force in business correct.
Damon Stapleton is fresh off the boat from Cannes and today is his first day as DDB NZ’s chief creative officer. Here’s his view on the importance of the world’s biggest festival of creativity.
Last week, DDB announced that Damon Stapleton would become the agency’s first chief creative officer. So we chatted to him about winning awards, the challenges of working in different countries and what he hopes to achieve in New Zealand.
After last year’s issues, CAANZ gave the Axis Awards a good going over for 2013. And, as well as some changes to the judging and a new Getty Images Creative Exhibition, it’s also created a new event featuring six international speakers.
Keen to get your foot in the door at Saatchi & Saatchi Sydney? As any young creative knows, one of the biggest challenges is cracking that door open. But aspiring creatives can now go inside the Sydney branch after it claimed to be the first agency in the world to team up with Google to create Saatchi Street View.
In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson’s lovin’ it at Macca’s, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is ‘worth it’ for L’Oréal NZ.