By the time you finish reading this paragraph, another daily deal or group buying site will have been set up in New Zealand—or at least that’s the way it feels at the moment, with so many recent launches overwhelming our senses. We’re reminded of the days shortly after Trade Me was sold to Fairfax, when something like 70 new auction site operators clamoured into the marketplace, hoping for a similar nine-figure payday. Where are they now, we wonder?
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The group buying frenzy—some advice