articles tagged 'Daikin'

TVCs of the Week: 10 November

  • TVC of the week
  • November 10, 2015
  • StopPress Team
TVCs of the Week: 10 November

A strong creative period across the industry sees Rebel Sport, Jaguar, Daikin, the Earthquake Commission and Skinny share a crowded podium this week.

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Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

  • Advertising
  • November 6, 2015
  • StopPress Team
Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

When people look back on the great heatpump wars of the noughties and 2010s/teenies/tenties/tenners, they will presumably think of rugby players on walls, cricket players cracking dad jokes on couches or slightly sinister bald men. Daikin farewelled Dan Carter as an ambassador earlier this year but attempted to maintain the humour in its follow up effort. But now it has switched its approach and, in a new Australasian brand campaign via Sugar & Partners and Robber's Dog, is focusing on emotions rather than technology.

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Life after Dan Carter: Daikin launches new positioning via Sugar&Partners

  • Advertising
  • March 16, 2015
  • Holly Bagge
Life after Dan Carter: Daikin launches new positioning via Sugar&Partners

Daikin has launched a new ad campaign sans Dan Carter, saying it was time to change up its brand positioning and stand on its own two feet. Instead of Dan there’s now a boy who has some serious separation issues with his friend’s heat pump.

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TVCs of the Week: 23 April

  • TVC
  • April 23, 2013
  • Ben Fahy
TVCs of the Week: 23 April

DB Export's twisted love story, Genesis Energy's comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.

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Daikin and Dan team up again in new Sugar & Partners campaign

  • Advertising
  • April 16, 2013
  • Sim Ahmed
Daikin and Dan team up again in new Sugar & Partners campaign

New dad Dan Carter is looking to get his home nice and toasty before Winter, naturally the heat pump spokesman gets his friends from Daikin to help him out. Dan the rugby player meets Dan the installer, it's a buddy comedy for all ages.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Sugar & Partners heats up with Daikin win

  • Advertising
  • March 5, 2013
  • StopPress Team
Sugar & Partners heats up with Daikin win

Daikin's last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a two-way competitive pitch for the New Zealand business.

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A nation mourns...

  • Advertising
  • October 2, 2011
  • StopPress Team
A nation mourns...

Like many New Zealanders gagging for a long-awaited Rugby World Cup victory, the news that Dan Carter was out of the tournament with a groin injury that obviously came about because it was poisoned by the South Africans ripped our knickers and left a gaping void in our now husk-like hearts. As a very valuable marketing property, many of the brands he endorses, such as Jockey (maybe he should've been kicking commando, a la Andre Agassi?), Daikin and Philips, will also be devastated. Before the injury, seeing him on TV or half-nude on a massive billboard was a reminder that our hero was here to vanquish the enemies. Now they only serve to remind us of what we have lost and could forever be linked to pain and suffering. So, for the nation's good, we propose taking the Stalinest approach and changing history by modifying all marketing campaigns featuring our man Dan. To start the ball rolling—and in honour of the tweet that said "serves him right for being a heatpump"—here's what we think his ideal replacement would look like in the role. Interestingly, Piri doesn't look quite as creepy.

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Meet Dan Carter, the slightly creepy heatpump-selling wallflower

  • Advertising
  • April 13, 2011
  • Ben Fahy
Meet Dan Carter, the slightly creepy heatpump-selling wallflower

Dan Carter is a marketer's dream. He comes across as a fairly nice chap, he's well-spoken, he doesn't get into drunken brawls outside bars, he's bloody good at rugby and, as evidenced by the fact the E channel voted him the third sexiest sports star in all the world and Jockey chose him to model their gruts, he's easy on the eye. But Daikin and its agency The Works have somehow managed to make him look creepy in their new TVC by sticking him on a wall, making him perform the role of a heat pump and having the female talent make googly, come hither eyes at him.

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It's appointment viewing, folks...

  • Advertising
  • April 7, 2011
  • StopPress Team
It's appointment viewing, folks...

... as Air New Zealand brings one of our boys back into the fold; Acumen Republic appoints a new head honcho; TVNZ says goodbye to Good Morning—and up to 12 fulltime staff; Thick as Thieves enlists a new award-winning director; Air Asia hits the runway running and announces a national marketing manager; another All Black endorses something; AJ Park gets a taste for internal promotions; and two films made by the Media Design School strike Hawaii gold.

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