Browsing: cyber

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Cannes 2015: gold and grand prix winners in the Cyber category
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In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications.

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Design and Cyber Lion mountain now classified as hillock
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Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.