articles tagged 'Cure Kids'

TVCs of the Week: 15 September

  • TVC of the week
  • September 15, 2015
  • StopPress Team
TVCs of the Week: 15 September

Funky dancers, inflatable orcas, Viking lightning swords and lucky jerseys are thrown into the mix as Kiwibank, Genesis Energy, Cure Kids and ASB get creative this week.

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A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

  • Charity
  • September 15, 2015
  • Holly Bagge
A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.

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Colenso BBDO's controversial, charitable job offer

  • Advertising
  • February 26, 2014
  • StopPress Team
Colenso BBDO's controversial, charitable job offer

It's amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That's what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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TVNZ-NZ Marketing Awards 2015
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Doin' it for the kids: Film Construction's charitable cardboard art

  • Advertising
  • September 3, 2013
  • StopPress Team
Doin' it for the kids: Film Construction's charitable cardboard art

Cure Kids' Red Nose Day fundraising effort culminated in the 3.5 hour televised event Comedy for Cure Kids on TV3 on 23 August, which raised $1.4 million for child health research in New Zealand. And Film Construction played a big role, filming eight short, cardboard-heavy films for the broadcast.

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Turning Japanese—UPDATED

  • PopPress
  • August 27, 2013
  • StopPress Team
Turning Japanese—UPDATED

Japan has a well-earned reputation for making batshit crazy ads like this, this or this. So, as part of the Comedy for Cure Kids on TV3 last week, Corey Jane punk'd some of the All Black newbies and tricked them into thinking they were filming an ad for the Japanese market.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Catnapped! Charity! New phone! Ice cream! Robbery! The future! Football! Australia! Chuck Norris!

  • Woop
  • September 7, 2012
  • Ben Fahy
Catnapped! Charity! New phone! Ice cream! Robbery! The future! Football! Australia! Chuck Norris!

The Cravendale cats—with opposable thumbs—are back; the full, glorious clip of Flight of the Conchords charity song for Cure Kids; honestly, I need a new phone; the weirdest ice cream commercials ever; drive an Audi, dream of robbery; the year 3000; easily the best football songs you'll ever hear; Australia certainly loves its big musical numbers; Chuck Norris just lost all his meme cred, Where whoopsie, Catroulette and run over your pretentious friends.

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