FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
Browsing: Cultural Codes
Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.