Over 25,000 people have joined the hunt to find the missing Air Malaysia flight MH370 by scouring through scores of high-resolution satellite photographs that have been uploaded to the Tomnod website by DigitalGlobe.
Marketing, advertising & media intelligence
There's plenty of debate about how to measure the value of social media, and, in some cases, whether sites like Facebook and Twitter are at 'the heart of a fallacy' around online advertising. But, according to a new study by McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, social technologies have the potential to raise the productivity of knowledge workers by 20 to 25 percent, as information is made more accessible and searchable and communication streamlined.
Crowdsourcing an ‘opportunity, not a threat’ as DesignCrowd stakes its territory with investment booster
DesignCrowd launched on the New Zealand market a few weeks back and while not everyone might be a fan of crowdsourced design, the company certainly plans to stick around. Its presence in the Kiwi market and beyond has been given a booster by way of a $3 million investment from Australian VC firm Starfish Ventures. DesignCrowd chief executive Alec Lynch said the money would be used to enhance the company’s service in Australia, New Zealand and beyond. And after a chat on the phone, he was also quick to defend crowdsourcing, describing it as an “opportunity, not a threat” to existing design agencies.
The online domain has created a whole new portal when it comes to the dissemination of ideas and creativity. Crowdsourcing is one of the trends to ride on the back of web-induced capabilities, but in the design domain, it has proved controversial. With companies using it as a way to source, among other things, new logos, some designers complain that it undermines the expertise of qualified designers and design companies. But, like it or hate it, it looks set to stay and in New Zealand, it’s just received a boost with DesignCrowd launching a New Zealand crowdsourcing site, DesignCrowd.co.nz.