After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
We included a link to a brilliant Irish charity initiative that saw “ad creatives, designers, animators, directors, illustrators and more dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters” last week. But the depictions of the sometimes fraught agency-client relationship—some of which have presumably used a bit of poetic licence—seem to be universal and we thought they deserved a bit more of a showing, so here’s a few of our favourites.