The marcomms industry continues to develop new ways of getting consumers’ attention—and, some would argue, new ways of getting awards judges’ attention. And with the current cacophony of commercial messages, it takes a lot to stand out. But Aussie agency Cummins & Partners has found a way to draw attention to the Creative Fuel conference—and poke fun at the persuasive arts in the process: combine everything the industry salivates over into one ridiculous idea.