Adshel has unveiled a new summer appeal poster based on Colenso BBDO’s idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB’s winning concept from last year’s competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso’s concept.
Browsing: Creative Challenge
60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team ‘Analy Tigers’—that took the win.
Adshel has once again joined forces with its main charity Surf Life Saving New Zealand for the annual Creative Challenge, which is now in its third year. And it’s calling on agencies to put their names in the hat.
In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel’s Creative Challenge. Colenso BBDO’s Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity’s winter campaign.
Entries for this Thursday night’s Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.
While the joy of seeing clients succeed offers inspiration for creatives, ego points, a sweet prize, and free pizza and booze are also renowned as powerful incentives to get adfolk to strive for quality. And, in an effort to promote the wonders of the static poster, Adshel is doing just that with the second instalment of its Creative Challenge, which has just opened for registrations and this year hopes to attract 100 local creatives to develop a campaign for Surf Life Saving New Zealand in just 60 minutes.