The Better Drinks Company has just released its first batch of Charlie’s Straight Up Cola, and it was produced and canned in only 10 weeks. And while this might be impressive, the speed of the product development isn’t even the most interesting part of the project. As part of the launch, Charlie’s is asking customers to take to social media and say exactly how they feel about the new product. The company is giving Kiwis the chance to share their opinions, and only if the feedback is positive, will another batch be produced.
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Charlie’s runs social media taste test for launch of new cola
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Charlie’s gets a name change, focuses on the bigger—and better—picture
As the AskewOne piece on the wall beside Auckland’s south-western motorway says, ‘better never stops’. And Charlie’s Trading Co. has acknowledged that philosophy by creating a new corporate brand called The Better Drinks Co.
Movings & Shakings
Movings/Shakings: 25 October
Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.